It doesn’t matter if you’re a wet-behind-the-ears beginner or a long time veteran at internet marketing, article marketing is always going to play a vital role in your overall promotional campaign. Article marketing is the technique of using article directories and user submitted content sites to promote a business, website, or product. It’s one of the best ways to make money online writing articles. Article marketers typically put up dozens of articles each week, and with that kind of volume it’s easy to make mistakes. Here are four common mistakes made by article marketers that you can avoid with a little common sense.
Mistake #1 – Failing to Proofread
There has never been a perfect writer on this planet. Everybody makes mistakes from time to time, and in the world of internet marketing you can lose a lot of reader trust if your articles are filled with surface errors, spelling mistakes, or grammar slip-ups. It only takes a minute or two extra to read back over each article, but a lot of article marketers can’t seem to find the time. Trust is crucial in internet marketing because in this virtual arena you have literally seconds to make an impression before your reader is gone. Internet marketers base their livelihoods on trust.
In addition to basic grammar and spelling errors, sometimes the words come together in your head but don’t sound quite right when you read back over the article. Sometimes it just plain doesn’t make any sense when you go back over it a second time. Spell check may be effective for typos, but you’re the only person who has control over the flow and readability of the article. If you can’t figure out the proper flow for your articles, you can always hire a freelance writer to handle the writing while you focus on submission and promotion.
I’ve mentioned time and time again how important backlinks are to marketing, but it’s not enough to simply put them in their; you have to make sure it’s done properly. Backlinking is one of the basics of SEO that you learn your very first day of Googling internet marketing techniques, but I’m still surprised at how many people are doing it wrong.
Backlinks need to be placed in appropriate anchor text in order to be effective. The site on which you are placing your articles also has to allow do-follow links. I’ve known several people who spent a few weeks setting up backlinks through article marketing, only to find that the site they were using implemented a no-follow linking policy.
To check if your article directory uses do-follow links, type Ctrl+U and then Ctrl+F, then type in “nofollow” in the search field. If it doesn’t find any, you’re peachy. If it does, just save yourself some time and move on to the next site.
Mistake #3 – Skipping the Terms of Service
Every article directory and user submitted content site has a terms of service, and you may not know this but ALL OF THEM ARE DIFFERENT. A lot of these places have very strict rules about what you can and cannot post on their site. It’s becoming more and more common for a site to suspend or delete a user’s account for posting affiliate links, for example. For some article marketers, affiliate links are the whole reason they’re doing it in the first place. This is one of the biggest mistakes made by article marketers because, come on, who has time to read those things?
The worst part is that sometimes these sites won’t catch your TOS violations right away. You might spend weeks, even months working on building up your articles on that site only to wake up one morning and find all that hard work came to naught because you violated one of their policies.
Keep in mind that article directories are getting stricter by the day. They have to if they want to keep up with some of the new policies being implemented by Google’s continuing algorithm changes. The easiest way to avoid wasting your time is to take a few extra minutes and skim through the terms of service each time you sign up on a new article directory.
Mistake #4 – Poor Keyword Research
If you aren’t doing this right, you have to stop and question what exactly you are doing. Keywords are the heart, soul, backbone, kidneys, and kneecaps of article marketing. There are two reasons you might be using article marketing: to a) build up backlinks or to b) sell affiliate products. For both of these, the absolutely most important, crucial, imperative, pivotal step is proper keyword research.
If you aren’t taking the time to choose high demand, low competition keywords in the proper niche, you’re just wasting your time, my friend. Content is important, yes. The number of articles you put up is important, it’s true. But keywords are the only thing making all of that worth a damn. Without the proper keywords, nobody finds your articles, search engines don’t know you exist, and you’ll wake up every single morning wondering why your articles are only getting one or two views per day.